Appleton Works
A clearer digital experience for a performance-led marketing agency
Client:
Appleton Works
Industry:
Marketing
Services:
Website Design, Branding, SEO, CMS Integration
Challenge:
Appleton Works needed a digital presence that reflected the quality of its work: strategic, data-led and highly focused on performance. The website was designed to make a complex range of PPC, paid social, analytics and reporting services feel clear, approachable and easy to navigate.
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The Approach
Design Approach:
The design takes a minimal, editorial and performance-led approach, using strong typography, generous spacing and structured content to create clarity. Rather than relying on traditional agency clichés, the visual language focuses on data, movement, precision and direct communication.
Examples
Example 2
Features
Key Design Goals:
- Make complex services simple — communicate PPC, paid social, analytics and reporting without unnecessary jargon.
- Build trust quickly — bring expertise, client relationships, methodology and proof points closer to the forefront.
- Create a premium digital presence — establish a considered visual system that feels more distinctive than a typical PPC agency website.
- Make performance tangible — use statistics, reporting interfaces, case studies and data-led visuals to demonstrate value.
- Drive enquiries — create clear pathways towards consultations, service exploration and dashboard demonstrations.
Development & CMS:
- Flexible content structure — Modular CMS components make it easy to create, edit and expand pages.
- Easy content management — Services, case studies, insights and other content can be updated without developer input.
- Reusable components — A consistent component system keeps layouts and content visually aligned across the site.
- Scalable architecture — The CMS is structured to support future services, case studies, insights and new functionality.
- Responsive build — Content and layouts are designed to work seamlessly across desktop, tablet and mobile.
- Performance focused — A streamlined build supports fast loading, smooth interactions and a reliable user experience.