Blue Earth Summit
Designing a digital platform for purpose, people, and the planet.
Blue Earth Summit
Sustainability, Events, Community
Web Design, Web Development, CMS Integration, UX Strategy, SEO
Blue Earth Summit brings together global leaders, innovators, and changemakers to reimagine the future of our planet. They needed a digital platform that captured their energy and purpose — a website that not only informed but inspired participation.
The previous website was functional but fragmented: difficult to update, inconsistent in tone, and lacking the immersive experience the summit embodied in real life.
Video
Images
Design Approach
Design Approach:
We began by exploring what “Blue Earth” feels like — calm, bold, optimistic, and natural.
Our visual language drew from natural forms and color palettes: deep ocean blues, grounded earth tones, and bright highlights to symbolize innovation and energy.
Key Design Goals
Key Design Goals:
- Clarity and Emotion: Every page needed to inform and inspire.
- Visual Hierarchy: Simplified navigation for quick access to event info, tickets, and speakers.
- Sustainability Aesthetic: Organic shapes, subtle motion, and a minimalist layout that echoes the summit’s environmental principles.
Design Features
Design Features:
- Full-width hero with looping summit footage.
- Animated typography transitions inspired by waves and movement.
- Interactive speaker grid with hover bios.
- Modular layout system for year-round updates and new content.
Development & CMS
Development & CMS:
We developed a custom, modular content system that empowers the Blue Earth team to edit and grow the site effortlessly.
Every element — from schedules to partners — is structured within reusable blocks, so future summits can reuse the same architecture without rebuilding.
Images
Technical Highlights + Performance Outcome
Technical Highlights:
- Optimized for speed and sustainability, using lightweight image delivery and caching.
- Fully responsive, ensuring seamless experience across devices.
- Accessible by design, following WCAG 2.1 standards.
- SEO-optimized structure, schema tagging, and integrated event metadata.
Performance Outcome:
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Clear mission communication that resonates with purpose-driven audiences.
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Fluid navigation for diverse segments — investors, founders, media, and attendees.
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Conversion-focused paths to buy passes or access membership tools.
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Dynamic content updates without developer dependency.