Come Alive!
The Greatest Showman Circus Spectacular
Client:
EMG
Industry:
Theatre, Entertainment, Circus
Services:
Web Design, Web Development, CMS Integration
Challenge:
Balancing Spectacle + Conversion. The identity of Come Alive! is full showmanship — drama, bold visuals, circus wonder — yet the website must operate as a seamless booking funnel. The challenge was merging high emotion with high usability, ensuring the experience felt like the show while staying extremely easy to navigate.
Images
Come Alive - Video
Design Approach
Design Approach:
Our goal was to capture the show’s immersive magic while making ticket booking fast, intuitive, and confidence-inspiring. Every design choice focused on clarity, accessibility, and guiding users toward higher-value options.
Key Design Goals
Key Design Goals:
- Highlight value and premium upgrades
- Simplify the booking journey for all audiences
- Ensure accessibility and trust throughout the flow
Design Features
Design Features:
- Hero sections with strong call-to-action strategy
- Scannable ticket categories and benefits
- Social proof through press, testimonials, and imagery
- High-contrast design to enhance legibility
- Entertainment-centric content hierarchy
Development & CMS
Development & CMS:
The website was developed with a flexible, modular structure to support frequent updates, including new show dates, ticket tiers, and promotional content. A content management system (CMS) allows the team to manage visuals, copy, and ticketing information efficiently without requiring developer intervention, keeping the site current and reliable.
Images
Technical Highlights + Performance Outcome
Technical Highlights:
- Modular content system for rapid updates
- Optimized media handling with fast load times
- Analytics-backed conversion structure
- Responsive design tuned for accessibility
Performance Outcome:
- High user engagement from hero storytelling
- Reduced friction = stronger booking behavior
- Clear segmentation boosted premium ticket interest
- Trust elements increased brand credibility
- Optimized for launch growth and marketing campaigns