The Enormous Crocodile Musical
Bringing mischievous storytelling to life through joyful digital design
Client:
EMG
Industry:
Theatre, Children Entertainment
Services:
Web Design, SEO, CMS Integration
Challenge:
The design approach embraced Roald Dahl’s bold, mischievous storytelling style while grounding it in a clean, intuitive interface for adults. Bright colours, expressive typography, and character-led visuals create a joyful first impression. Layouts are structured and predictable beneath the surface, ensuring parents can quickly find key information without distraction.
Images
Design Approach
Design Approach:
The design approach embraced Roald Dahl’s bold, mischievous storytelling style while grounding it in a clean, intuitive interface for adults. Bright colours, expressive typography, and character-led visuals create a joyful first impression. Layouts are structured and predictable beneath the surface, ensuring parents can quickly find key information without distraction.
Design Goals
Design Goals:
- The website was designed to feel like an extension of the story — exciting for children but dependable for parents. Clear content hierarchy and repeated CTAs ensure ticket booking is never far away. Accessibility, readability, and performance were treated as first-class design requirements, not afterthoughts.