Tickets Scotland
Tickets Scotland is an independent Scottish ticket agency selling tickets online and through physical box offices in Glasgow and Edinburgh.
Client:
Tickets Scotland
Industry:
Ticketing, Event Listings, Entertainment
Services:
Website Design, Ticketing Integration, CMS development, SEO
Challenge:
Tickets Scotland needed a digital experience that could handle a large and constantly changing programme of events while making it simple for audiences to find the right show and complete their booking. The challenge was to bring together discovery, event information, editorial content and ticket purchasing without making the experience feel like a purely transactional ticketing system.
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Design Approach
Design Approach:
We approached the website as an event discovery platform first and ticketing journey second.
The design gives imagery and event content room to lead, while clear navigation, search and filtering help users quickly move from browsing to booking. Featured events, curated picks, categories, venues and news create multiple routes into the content, allowing audiences to discover something new as well as search for something specific.
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Design goals and Technical highlights
Key Design Goals:
- Make finding events fast and intuitive
- Create a stronger sense of discovery and editorial curation
- Keep ticket purchasing clear and focused
- Make event information easy to scan
- Build a flexible structure around a large and changing event catalogue
- Provide useful discovery routes through categories, venues and dates
- Create a consistent experience across desktop and mobile
Technical Highlights:
- Database-driven event listings
- Search and date-based event discovery
- Grid, list and map browsing
- Dynamic event and venue relationships
- Integrated ticket purchasing journeys
- Basket and favourites functionality
- Flexible editorial/news content
- Online and physical box-office information
- Responsive experience across devices
- Structured content designed to support a continually changing events programme